About REF Stockholm Sweden Products
CAREFULLY SELECTED
All products are made with the philosophy Nature + Science and we promote organic ingredients that are carefully selected based on their benefits to the hair.
Each hair care line features organic ingredients, which is chosen based on performance characteristics to achieve the desired result.
REFINE
Our Swedish origin is renowned in our sense of design and sustainability. REF offers high-performing products that never compromise on the concern and care for cruelty-free products and the love for the environment.
A refined journey since 2004. We welcome you to join our world where nature meets science. Making conscious choices and bringing out the uniqueness and individuality in all hair types, while empowering Natural Beauty.
ALWAYS
✓ Refine your hair
✓ Refine your style
✓ Refine the nature
ALWAYS
COLOUR PRESERVE SYSTEM:
A natural UV-Filter in all products for ultimate protection. The UV-filter is derived from Sunflower seed oil. Sunflowers move towards the sun and have therefore developed nature’s strongest UV-filter. Combined with an anti-fade polymer, this system provides natural, effective protection against UV-rays and preserves the colour in hair.
STRENGTHENING QUINOA PROTEIN:
A strengthening protein for long-lasting repair. The vegan Keratin of Nature. This protein has among the widest spreads of amino-acids with a similar structure to Keratin, which is the natural building block of hair. Provides deep, long-lasting repair and buffers each hair strand with proteins for protection.
NATURE + SCIENCE
All products are made with the philosophy Nature + Science, using the latest and most effective ingredients from nature, combined with advanced science to create performance driven products that never compromise our concern and care for the environment. At REF we provide products that contain no sulphates, are cruelty free, vegan, climate compensated and that contain two key systems: Strengthening Quinoa Protein and Colour Preserve System. We welcome you to join our world, where a perfect combination of nature and science brings out the beauty in all kinds of hair!
REF is a natural beauty brand focused on high-performance products for hair and style. With nature and science in perfect symmetry, we formulate products of the finest quality and highest efficacy. Our Swedish heritage combined with our passion for style lets us create amazing products that simply work.
REF x TREEDOM
We believe in a sustainable world where the carbon footprint of our products is limited. Therefore, REF has introduced a cooperation with Treedom to plant the REF forest. By planting trees - as the tree grows, it will absorb CO2, protect the soil and enable biodiversity. This is what our climate compensation is about.
Through plantation of forests, REF compensates the carbon emission of our products. To reach the global Sustainable Development Goals (SDGs), we all must play our part - and at REF we work with dedication to reduce our CO2 footprint. Since all the trees have a geolocation via Treedom, you can track in real-time the progress of our plantations in Nepal, Kenya and Colombia.